Arts Shop Sustainability Swap Reel
Project Brief: Sustainable Art Supplies Trial Reel for UAL Arts Shops (to be featured on UAL Arts Shop Instagram)
Deadline: 24th October
Objective: Create a reel that shows UAL's new sustainable art supplies perform just as well as conventional products, while they're available at matching prices this October. Creating side by side comparisons whilst creating a piece of artwork/art samples using one or more of the products.
Video Structure (60-90 seconds):
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In-store (can be done in any UAL arts shop): Student picks up both regular paint and sustainable alternative paint
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Reflection: Quick chat about trying sustainable options (conversational, not preachy)
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Side-by-side demo: Split-screen comparison of both products in use at home/studio
Key Messages:
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Equal performance, lower environmental impact
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Special trial pricing makes it easy to try
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Simple swaps that actually work
Format: Vlog-style with mix of:
Deliverable: 1x portrait video (MP4), 60-90 seconds
Products Available (choose 1-2 to feature):
Organic Cotton Calico
Bio-based Acrylic Paint
Cellulose Biotape
Paper Mailing Tape
Please send examples of your video content creation to be considered for this role.