This business is a science-led brand redefining menstrual health. As a fast-growing, VC-backed business, they are scaling a new standard in menstrual health, empowering anyone with conditions & symptoms to understand, support, and optimise their health every day, not just during their period. Developed by female scientists and powered by the most advanced biotechnology, their key product is backed by over 100 clinical trials and validated in its own clinical trial.
Beyond this, they are building a movement with over 400k followers across social media channels, combining credible science, thoughtful design, and inclusive storytelling to change how menstrual health is perceived and supported.
About the role
As Videographer, you will own the production of high-performing video creative, with paid Meta as your primary focus and organic social as a close second. Working alongside two other videographers, the graphic design team and the creative team, you will be the engine that turns concepts into shot, cut, and ready-to-test assets at the pace performance marketing demands.
This is a hands-on shooting and editing role. You will film UGC-style content, talent-led pieces, product demos, and lifestyle scenes, then cut them into the hooks, variants, and formats that fuel our Meta testing pipeline. You will also support organic by repurposing winning paid creative and shooting native-feeling content for TikTok, Instagram, and YouTube.
The role is built for someone who thinks in hooks, watch time, and retention curves, someone who treats every shoot as a testing exercise and every edit as a chance to learn what makes performance video work. You will get unusual creative ownership inside a fast-scaling consumer health brand and grow quickly alongside a team that ships at pace.
Key responsibilities
Edit a high volume of video creative for Meta, with hook-led, retention-optimised structures designed for paid testing.
Produce UGC-style content, talking-head pieces, product demos, problem/solution narratives, and lifestyle visuals, matching the format and feel of what is working on the platform.
Cut multiple variants from every shoot, including different hooks, openings, durations, captions, and aspect ratios, to maximise testable output per session.
Work closely with the Performance Creative Strategist to translate briefs and winning concepts into finished assets, iterating quickly on feedback.
Edit native-feeling video for TikTok, Instagram, and YouTube in line with the organic content calendar.
Repurpose top-performing paid creative for organic and adapt strong organic moments into paid variants.
Capture behind-the-scenes, founder-led, and community content that reflects the brand and the lived-experience territory they own.
Plan and run shoots end-to-end, from pre-production (call sheets, shot lists, props, locations) through on-set direction to post.
Direct creators, talent, and founders on camera, drawing out authentic, on-brand performances suited to short-form video.
Maintain tone of voice, scientific credibility, and design-led identity across everything you ship.
- Performance and iteration
Work directly from creative performance data, including hook rate, hold rate, CTR, watch time, and CVR, to inform your next round of shoots and edits.
Identify which hooks, formats, and visual patterns are winning and double down on them in production.
Flag emerging trends, formats, and references worth testing.
Keep the asset library, footage archive, and edit project files clean, versioned, and current.
Own the upload-ready delivery of paid and organic assets in the correct specs and formats.
Help the team move faster by spotting and removing bottlenecks in the production-to-publish pipeline.